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Mary Kay Scores Big at #beauty20 Awards

Takes home Best Pinterest, YouTube & App

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By: Jamie Matusow

Editor-in-Chief

Mary Kay continues to excel in digital marketing. The Dallas-based company received honors for Best Pinterest, Best YouTube and Best App at the 2016 #beauty20 Awards in Los Angeles on November 3. The beauty industry awards ceremony sponsored by innoCos Digital recognizes the most ground-breaking innovation in digital marketing by beauty brands.
 
Beauty companies around the world submitted more than 350 nominations while a panel of industry experts chose five finalists in each category. The final winners were selected by approximately 8,000 beauty fans who cast their votes for the brands they find the most innovative and pioneering online. This marks the fourth consecutive year that Mary Kay has been honored at the consumers’ choice awards.
 
Mary Kay has approximately 95,000 followers on Pinterest, where they provide makeup tutorials and tips. The direct seller’s YouTube channel has generated 11.1 million total views since its launch in 2009. Its Virtual Makeover app invites women to upload their photo and create customized looks with Mary Kay products to try a new style. To date, the Virtual Makeover App has been downloaded more than 7 million times by users around the world.
 

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